What’s a blog?
Blogs are essentially online journals that are updated according to the needs of the individual or business. Blogs set you apart as an industry expert by allowing you to connect to your audience and “show what you know.” A blog is made up of blog posts that focus on individual topics. For example, an animal hospital may publish a blog post titled, “5 Things You Should Never Feed Your Pet,” or, “How Often Your Pet Should Recieve Vaccinations.” Blogs can be used in unlimited ways: to educate your clients, inspire your readership, express your ideas, advertise your business… the list goes on and on.
How is a blog formatted?
Blogs are informal, should be updated frequently, and need to be kept short to retain the attention of your readers. Your most recent blog post should always be displayed first. Usually, a business will devote a page of its website solely to its blog.
How can a blog contribute to the success of my business?
We mentioned earlier that a blog sets you apart as an industry leader, and while that’s true, a blog can do even more. Blogging boosts your website’s SEO, (which is a big deal!) but it has to be done effectively. Strategic writing plays a significant role in effective blogging as well as understanding search engine optimization. We utilize this by creating keyword-rich titles and content, including relevant links throughout the post, crafting metadata, etc.
I don’t have time to blog frequently or learn about SEO, is there any way I can still start a blog?
Of course, that’s where we come in! The Bulldog Internet Marketing Team is full of blogging and SEO experts that can handle every aspect of your blog from start to finish. We understand that you’re busy running your business, so we would love to take as much off your plate as we can. Just let us know how we can help!